If you are putting your website together and want to ensure it has a good chance of ranking highly in the search engines then you need to think about your internal linking strategy. Firstly your internal links are those links that take you from one page of your website to another and enable people to navigate around your website.
When considering how to link your web pages together it is important to consider how the search engines will move around your site and how they will find your content. However it is important to point out at this stage that search engines will put some importance on how easy it is for visitors of your site to navigate around your website. So when deciding how to put your website together remember to consider your visitors first, how easy is it for users to find information. If you get this right it will put you a long way towards good rankings with the search engines.
It is important to point out at this stage that internal linking is only part of the battle in achieving that elusive first page on Google. Everybody looking to embark on an SEO campaign will be all too aware of the importance of links coming into their website, however you can also improve things with a good internal linking strategy.
Below you will find a list of tips and things to think about when linking your website to make it optimized for search engines.
1. Use text links in menu bars
Many web designers like to use images in menu bars as there is a much wider variety of fonts and you can get a great look. However the problem with this is that search engines cannot follow the links in these menu bars. We would always recommend using text links in the menu bars and footers of your website. This will enable search engines to read and follow the links on your site and will make no difference to the user experience.
So remember, if you want a search engine to index a page on your site make sure you include a text link to that site to ensure it can be found.
2. Use descriptive text in your links
Search engines will read the text in any links on your site and use it to rank your website. So if you sell pink dresses then it will be useful to have a link to that page where the text in the link is "Pink Dresses". However try and be as specific as possible so the text link "Affordable Pink Dresses" may have more of an impact. Search engines will read this text and will then rank your website for the search term that is in the text.
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